Lifestyle PR agency rock-it promotions has been named agency of record by Canada’s leading fitness organization canfitpro, another addition to already impressive client list of top lifestyle brands that include adidas, Etsy and Club Med.

A general view of atmosphere at the canfitpro World Fitness Expo 2016.

rock-it promotions will be representing all of canfitpro’s ongoing public relations activity in Canada, including media outreach, brand awareness, and influencer and community engagement. Through exclusive influencer events and ongoing media relations, rock-it promotions will drive awareness and ticket sales for canfitpro’s 24th annual world fitness expo – the largest fitness conference and trade show in the world.

“We are so excited to be working alongside a brand that empowers people to lead a healthy, passionate and fulfilling lifestyle,” says Debra Goldblatt-Sadowski, president and founder of rock-it promotions. “canfitpro has set the bar for a high standard in the fitness industry and it is our goal to reinforce the importance of quality education and build increased awareness for this year’s world fitness expo.”

canfitpro is the largest Canadian certification organization for fitness professionals and the leading provider for fitness and wellness education. Known for quality and enthusiasm, a canfitpro certification establishes a benchmark for excellence and education in the fitness industry. Expanding its offerings beyond the fitness professional, canfitpro offers educational certifications and courses for all, such as healthy eating & weight loss, active aging, children’s fitness and nutrition fundamentals, to name a few.

“Alongside our new team at rock-it promotions, we look forward to creating strong media relationships and generating an authentic excitement for our world fitness expo this August,” says Nick Rico, Communications and Media Manager, canfitpro. “We want to engage new demographics and ensure Canadians understand the value of the knowledge provided by a canfitpro certified professional.”

The canfitpro world fitness expo is the largest combined fitness conference and trade show in the world, taking place August 16-20 at the Metro Toronto Convention Centre. Show goers will have access to a custom experience that includes workouts, lectures, cooking demos and exclusive shopping opportunities.

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