Scotties – Canada’s best-selling facial tissue and proud supporter of the Canadian Breast Cancer Foundation – has teamed up with interior designer and Style at Home, Editor-in-Chief, Erin McLaughlin, to transform the Oncology Inpatient Lounge at Sunnybrook Health Sciences Centre in Toronto into a warm and inviting space for cancer patients and their families.
“Interior design has tremendous power to improve lives through creating a feeling of comfort and well-being,” says McLaughlin. “I am so delighted to partner with Scotties to re-create this essential space where cancer patients and their loved ones can come together during challenging times, with a sense of home away from home.”
No one likes going to the hospital, regardless of what it’s for – a check-up, visiting a patient or going in because you are the patient. We’re happy these talented doctors, nurses and medical teams are there when we need them, but every one of us would rather not have to make use of their services. A makeover such as this is a great way to help patients feel more comfortable, like they’re not in a hospital.
“Scotties has been a champion of the breast cancer cause since 2005 and our annual limited-edition Scotties Tribute Box supports the Canadian Breast Cancer Foundation,” says Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products. “Returning to store shelves this September, the Tribute Box is designed to help fund innovative research that improves the quality of life for women and families affected by breast cancer.”
“However, a special box deserves a special room and we are very grateful and honoured to partner with Style at Home’s Editor-in-Chief, Erin McLaughlin to makeover the Oncology Inpatient Lounge at Sunnybrook Health Sciences Centre into a soulful space for patients, family and friends.”
Scotties invited Canadians from coast-to-coast to share their own personal stories, quotes and images via their Facebook page at Facebook.com/ScottiesTissue to help inspire the creation of this year’s 2012 Breast Cancer Tribute Box.
Scotties created three box designs based on these crowd sourced inspirations. Canadians were then asked to vote for their favourite design on Facebook and Scotties donated $1 for every vote to the Foundation – over 1,700 votes were cast.
“Thank you for sharing, voting and supporting this year’s Tribute Box design which celebrates the bonds that are created through shared courage, strength and compassion,” says Oliver Bukvic, Category Director Facial Tissue at Kruger Products. “This year’s Tribute Box now takes pride of place in the beautiful newly re-designed Oncology Inpatient Lounge at Sunnybrook Health Sciences Centre.”
Breast cancer is the most frequently diagnosed cancer in Canadian women – one in 10 women who are diagnosed in Ontario are treated at Sunnybrook Health Sciences Centre. The Oncology Inpatient Lounge is used by many patients including those diagnosed with breast cancer and their family and friends.
The multi-functional room makeover was designed to bring the natural beauty of the outdoors, indoors. The room was transformed from the basic “hospital green” to soft hues of pink, with award-winning Canadian photography and beautiful textured wall treatments that are hospital-grade now giving the room a feeling of warmth.
Sterile looking furniture was replaced with custom-upholstered, comfortable and functional ergonomic chairs. Aesthetically appealing, but easy-to-move tables and chairs now accommodates Tea Time – an activity that allows inpatients to escape from daily treatments and socialize with each other, family and friends. A television and computer centre provide entertainment and help patients remain connected to their loved ones.
“Sunnybrook Health Sciences Centre appreciates the commitment and dedication of donors and corporate supporters,” says Dr. Maureen Trudeau, head of Medical Oncology and Hematology at the Odette Cancer Centre, Sunnybrook Health Sciences Centre.
“The makeover of our Oncology Inpatient Lounge required a great deal of time and effort,” continues Dr. Trudeau. “We are extremely grateful to Erin McLaughlin and Scotties for their compassion and dedication to creating a place where our patients and their families can find a bit of comfort and feel more at home when they are away from home. Simply put – thank you.”
For more information please visit Scotties.ca.