For Immediate Release – Toronto, ON – rock-it promotions is proud to announce Debra Goldblatt-Sadowski, president and owner of the company, was awarded the BizBash Readers’ Choice Award for PR Professional of the Year at the first annual BizBash Toronto Readers’ Choice Awards. Winners were announced last night at BizBash Celebrates Toronto Events at the Sony Centre for the Performing Arts.

Debra Goldblatt Sadowski_photo credit Luis Mora for Elle Canada
Debra Goldblatt Sadowski, of rock-it promotions, makes the W100 list of Canada’s Top Female Entrepreneurs. (Photo by Luis Mora for Elle Canada.)

Also recognized as finalists by BizBash Toronto Top 100 Events were LG Fashion Week for the Fashion Industry Event category, and Power Plant Contemporary Art Gallery’s Power Ball for the Benefits category. rock-it promotions led communications and PR initiatives for each of these celebrated events, and congratulates each organization on these distinctions.

BizBash is the leading trade media for the event industry, and the awards were chosen from among 1,000 events. Readers were first invited to nominate local event professionals in 11 categories and then, later, to vote on the finalists through an interactive voting site. More than 41,000 votes were cast over the course of two weeks.

Thank you to everyone who voted for me,” said Goldblatt-Sadowski. “And an especially big thanks to my amazing team, the media we work with every day and our clients. I started this business in my parents’ spare bedroom. Almost 13 years later, it feels pretty great to win an award like this.”

Goldblatt-Sadowski has appeared as a PR expert on MuchMore Music, eTalk, Toronto Living and Global News, and has been interviewed and featured in the National Post,Toronto StarToronto LifeGlobe and Mail and more. She reaches dedicated, engaged audiences through blogging for Huffington Post CanadaInside Toronto and Toronto Special Events, and has worked one-on-one with talent including Sir Anthony Hopkins, Jane Seymour, Emily Blunt, Woody Harrelson, Scott Speedman and Sarah Polley.

A proponent of social media, rock-it promotions was the first boutique agency in Canada to create a daily lifestyle blog, On The Fourth Floor. Its weekly feature, Media, Darling, has gained much attention from competing agencies and the media, alike. Goldblatt-Sadowski was also one of the first Toronto publicists to recognize the value of the blogging community in generating buzz for brands in 2007, and began accrediting bloggers at Toronto Fashion Week before it was widely practiced.

The talented entrepreneur also owns Tastemakers, a product placement company specializing in celebrity gifting. Tastemakers Lounge was the first-ever full service gifting suite at the Toronto International Film Festival in 2005, and is celebrating its eighth lounge this September 2012.

About rock-it promotions:
Debra Goldblatt-Sadowski launched rock-it promotions in January 2000. The company is recognized as one of the country’s leading boutique lifestyle agencies by media members across print, TV, radio, online and the blogging community. Rock-it’s current client roster includes Allan Candy, Electrolux, Frigidaire, Alliance Films, Fashion Design Council of Canada, The Drake Hotel, Air Canada enRoute Film Festival, SPiN Toronto, and much more. The company publishes a daily lifestyle blog, On The Fourth Floor, named for its fourth-floor office location in the Burroughes Building at Queen and Bathurst in Toronto.

Twitter:      @rockitpromo
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About BizBash:
Founded in 2000, BizBash publishes magazines and e-newsletters, hosts websites, and produces tradeshows and award shows for corporate event and meeting professionals, event marketers, and sales, public relations, fundraising, and human resource executives. We are committed to assisting our readers and show attendees uncover ideas, gather resources, find inspiration, enhance their careers, and most importantly, create effective meetings, events, promotions, and other face-to-face opportunities. complements our print magazines by offering the latest event news and information. The site provides users with access to comprehensive, searchable resource directories of over 38,000 vendors; photos and coverage of past events; archived magazine issues; a job board dedicated to special events-oriented employment opportunities; and BizBash Masterplanner, a subscription-based online calendar of events for the current year and beyond.