Color at the Speed of Life! 

OPI Announces 12 NEW GelColor Shades for Resilient, High-Shine Manicures in Minutes with Latest Bestselling Hues

June 2012 – OPI launches 12 new GelColor shades with glossy, chip-free formulas in trendsetting colors from the Touring America and Holland collections. The new line additions include both bright and dark shades in bold, edgy colors, as well as warmer tones in more neutral hues like pastel pink, grayish blue, mint green and taupe that dry instantly when cured. Unlike a gel and polish hybrid, OPI’s formula is 100% gel.  GelColor lasts for weeks while maintaining its luster, and is applied similar to traditional nail lacquer, then flash LED UV-cured in a total of 30 seconds per coat (almost four times faster than standard gels).  Application takes approximately 45 minutes from start-to-finish (including OPI’s exclusive nail prep) and can be easily removed in 15 minutes with individual fingertip soak-off sleeves.

“Since its official launch in January, women around the world have been turning to GelColor for high-shine, flawless color that lasts two to three weeks,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “To meet customer demand, OPI is adding a dozen new shades from the two most recent seasonal collections – Touring America and Holland. Ranging from dark blue to creamy taupe –and everything in between – the new GelColor shades perfectly accessorize the runway’s latest, hottest trends.”

2-2-2-2 OPI/GelColor Thrill-Seekers/Impressionists

The 12 new shades include: My Address is “Hollywood,” I Eat Mainely Lobster, Color to Diner For, Honk if You Love OPI, Are We There Yet?, Road House Blues, Did You ‘Ear About Van Gogh?, Wooden Shoe Like to Know, Thanks a WindMillion, I Have a Herring Problem, Pedal Faster Suzi! and Vampsterdam.With these additions, GelColor is currently available in 42 iconic OPI shades.  GelColor is an in-salon, professional service only. Prices depend on the salon.  For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

 

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