It’s no secret people’s eating habits are not, what we’re told by the experts, they should be. With temptations surrounding us on a daily basis, like McDonald’s Double Big Mac and things like KFC’s new Double Down Sandwich (Only available in the US, thank god), its no wonder we’re so unhealthy.

Ultimately, we’re the ones saying “Yes, I’d like extra cheese on that burger and a side of mayo with the fries.” There’s no gun to our heads. So why do we do it?Making healthy eating choices is challenging. But with obesity, comes the risk of heart disease and diabetes.

JAMIE OLIVER'S FOOD REVOLUTION - Jamie Oliver (pictured), the impassioned chef, TV personality and best-selling author, is starting a revolution in America, taking on the high statistics of obesity, heart disease and diabetes in this country, where our nation's children are the first generation not expected to live as long as their parents. Photo courtesy of CTV.
JAMIE OLIVER’S FOOD REVOLUTION – Jamie Oliver (pictured), the impassioned chef, TV personality and best-selling author, is starting a revolution in America, taking on the high statistics of obesity, heart disease and diabetes in this country, where our nation’s children are the first generation not expected to live as long as their parents. Photo courtesy of CTV.

Jamie Oliver – chef, TV personality and best-selling author – has launched himself head first into a challenge that involves teaching people how to cook dishes that are affordable and nutritious.

“Food addiction is something to be understood properly. At the same time – obesity isn’t just the problem,” says Oliver during a conference call with journalists across Canada and the U.S. “There’s plenty of skinny rich kids and fellows and ladies out there that are desperately anemic and unhealthy and have diabetes … although it is hard to avoid obesity, the show is really about health.”

ABC’s new show, titled Jamie Oliver’s Food Revolution, sees Oliver start his new cooking initiative in the town of Huntington, West Virginia – dubbed the unhealthiest city in America.

Viewers will follow Oliver while he deals with people’s unwillingness to change, unhealthy habits and limited financial resources, and how he teaches them how to cook well-balanced meals. It’s about getting parents and their kids to eat the right kinds of food at home, work and school.

“If there’s one thing that will save a family and save them money and reinforce (a) family’s health – is learn to cook,” says Oliver. “If you know how to cook four, five, or ten simple dishes that’s affordable and nutritious, then you’ve got choices. And if you can’t cook, you haven’t got choices.”

For more info visit www.atv.ca or www.jamieoliver.com/campaigns/jamies-food-revolution. Check out Jamie Oliver’s Food Revolution Fridays on ABC and A Channel at 9 p.m.

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